If you are scanning the headlines today, you're probably reading about issues in the world that breed divisiveness rather than community. At a time when our world seems increasingly divided and people are often feeling more alone, it is more important than ever to find ways to connect with one another and remind us of what we share rather than what pulls us apart.
When we talk to our partners and colleagues, we're hearing a strong desire to tackle some of these issues head on and create more opportunities to bring people together. As an industry, we believe we can do more to tackle the issues that matter to humanity. We see an opportunity for us to join creative forces to solve challenges that go beyond our industry, and inspire us to come together to make a difference in the world we all live in.
The opportunity to have such professional and high quality creative talent advise us on our brand logo and help us create such sharp and slick films is priceless. And the chance to share our mission with such a broad audience is also incredible for a small charity like us. A massive thank you to Facebook, BBH and OpenCreate for this work - we’re really proud of it!
For British Future, the support from OpenCreate and the Create Against Hate initiative has offered an opportunity both to communicate directly with a hard-to-reach audience and to develop our ongoing research into how effective anti-prejudice communications work: testing effective messaging, targeting audiences and using different ways to communicate our message. The findings will inform our future campaigns and will be shared with our anti-prejudice network of NGOs and more broadly at a workshop later this year. It's an exciting opportunity to pilot a different approach to fighting prejudice in Britain.
Create against Hate and OpenCreate helped us bridge the gap that is so often the problem for Civil Society Organisations – how do you turn the important work you do into something that can reach people?