If you are scanning the headlines today, you're probably reading about issues in the world that breed divisiveness rather than community. At a time when our world seems increasingly divided and people are often feeling more alone, it is more important than ever to find ways to connect with one another and remind us of what we share rather than what pulls us apart.
When we talk to our partners and colleagues, we're hearing a strong desire to tackle some of these issues head on and create more opportunities to bring people together. As an industry, we believe we can do more to tackle the issues that matter to humanity. We see an opportunity for us to join creative forces to solve challenges that go beyond our industry, and inspire us to come together to make a difference in the world we all live in.
The entire day was fun, educational, and inspiring. Being able to work with a team of talented creatives reinvigorated us and was an experience we will hold on to. You suddenly begin to realize the complex thought experiment that occurs behind every great ad campaign and we felt honored to work with everyone firsthand. The work we came up with by the end of the day was so fresh, polished and felt so authentic to our brand. We were blown away by how our early morning brainstorm session turned into such succinct, beautifully executed pieces of creative. In the end we left feeling proud of the work we created and inspired by the people we got to meet.
The opportunity to have such professional and high quality creative talent advise us on our brand logo and help us create such sharp and slick films is priceless. And the chance to share our mission with such a broad audience is also incredible for a small charity like us. A massive thank you to Facebook, BBH and OpenCreate for this work - we’re really proud of it!
Made In, Made For - Van was a thrilling experience for a small business like Vancouver Island Sea Salt. We got to work with top-notch creatives who shared their expertise and helped us explore new angles to our brand-building. It was a super fun, adrenaline and caffeine-fueled, positive collaboration that we learned a lot from, and we look forward to rolling out our campaign to raise brand awareness in new markets. More importantly, we feel confident that producing engaging content is something that we will keep doing as we grow our business, and Facebook and Instagram are the platforms we'll use to achieve this.
For British Future, the support from OpenCreate and the Create Against Hate initiative has offered an opportunity both to communicate directly with a hard-to-reach audience and to develop our ongoing research into how effective anti-prejudice communications work: testing effective messaging, targeting audiences and using different ways to communicate our message. The findings will inform our future campaigns and will be shared with our anti-prejudice network of NGOs and more broadly at a workshop later this year. It's an exciting opportunity to pilot a different approach to fighting prejudice in Britain.
Having an entire team dedicated to working on my brand for a whole day was amazing! From the creative vision to execution and final result, the local talent that was brought together for this day made for a truly memorable and invaluable experience.
Create against Hate and OpenCreate helped us bridge the gap that is so often the problem for Civil Society Organisations – how do you turn the important work you do into something that can reach people?