Create for New York City's Iconic Small Businesses

Made In, Made For NYC is a one-day advertising hackathon presented by OpenCreate, Manhattan Chamber of Commerce and Facebook that brings together local creators to support and empower New York City's most treasured small businesses.

  • Jan 17th

    Full day

  • NYC

    Location TBD

  • 15+

    Creator Spots

Calling All Creators!

Join us in creating Facebook campaigns for four iconic NYC businesses. You’ll be challenged to concept and produce the work in one day, while working alongside a few of the most elite CCOs in the industry. Creators selected to participate will be notified by January 4th.

NYC Businesses

Lin-Manuel Miranda with owners Rozanne Seelan and Allen Lee Hubby

The Drama Book Shop

Established in 1917, the Drama Book Shop is New York City’s best source for theatrical works. They supply materials pertaining to every aspect of the performing arts including theatre, dance, film and television. Their shop has become an iconic meeting ground and essential service to the performing arts community — professional and aspiring artists alike. In 2011, the Drama Book Shop received a Tony Honor for Excellence in the Theatre, being the only bookshop to be honored by the Tony Awards.

Ray Alvarez (Store Owner). Picture by Gabi Porter.

Ray's Candy Store

Established in NYC’s East Village in 1974, Ray’s Candy Store has been serving up the city’s best fries, shakes, egg creams, deep fried Oreos, beignets, and more for over four decades — 24 hours a day, 7 days a week. A treasured East Village institution, Ray’s Candy Store was voted Best Restaurant in the East Village in the inaugural Time Out Love New York Awards in 2016. At the age of 85, Ray — who still works the night shift daily — remains a beloved fixture on Avenue A and his store continues to stand the test of time with crowds lined up at the counter on any given night. And per the late Anthony Bourdain, Ray makes "a superb egg cream.”

Christine Quinn (CEO)

Women in Need

Win is the largest provider of shelter and supportive housing for families in New York City. Founded in 1983, Win began as a shelter for four homeless women and their combined six children. Since then, Win has widened its focus from shelter and safe housing, to critical services, and ground-breaking programs to help homeless women and their children rebuild their lives and break the cycle of homelessness.

Melba Wilson (Owner & Founder of Melba's)

Melba's

Melba Wilson was “born, bred and buttered in Harlem” and opened Melba’s Restaurant in 2005 to serve the community she’s known so well. Her style, poise and love of entertaining have made Melba’s Restaurant a New York landmark frequented by celebrities, locals and travelers from around the world. Melba’s Restaurant was named Best Brunch for Kids by Time Out New York, and Best Soul Food by Zagat. Melba’s has also won rave reviews from publications including, but not limited to New York Magazine, Time Out, The New Yorker, The Daily News, Zagat and Interview Magazine.

More Info

What is a Hackathon?

It's a one-day sprint to create an advertising campaign for one of our participating small businesses. On the day of the event, creators will be split into four groups to meet their clients and begin brainstorming campaign ideas. Teams will have the day to concept, plan and produce their campaigns, and will go to their business's store to shoot their ideas. Afterwards, teams will return to our venue to complete production and consult with their surprise guest ECD. We'll conclude with presentations, judging and a happy hour to celebrate the work.

What are the expectations of participating?

Creators will work closely with their business teams and receive feedback to ensure the work is on-brand.

Since the small businesses are the "clients," creators acknowledge that they have final approval and full ownership of the produced work from the day.

Creators will present their final work to the group using a presentation template. Judges will evaluate the work based on specific criteria that we'll share before the event.

Creators will need to deliver the final work to their small businesses by January 18th. More details will be sent via email to our selected creators.

How will we know if we are selected?

We will notify selected creators by January 4th.

Will there be any pre-work involved?

We will be hosting an informational VC session the week prior to the event to learn about creative best practices and the tools and resources available to you. Please make yourself available for this call.

How long is the event?

The event is a full-day commitment on January 17th. Creators are expected to attend for the entirety of the day.

More Questions?

Please feel free to reach out to us at opencreate@fb.com